Case Study: Paidy achieves higher KYC completion and funnel conversions with Mixpanel

Japan’s leading “Buy Now Pay Later” provider, Paidy, leverages self-service product analytics to analyze and optimize key user funnels and flows

Paidy, Japan’s leading "Buy Now Pay Later" provider, offers instant monthly consolidated credit across major e-commerce sites. As a digital-first company, Paidy needed clear visibility into user behavior—especially the KYC verification flow that affects credit assessment—and struggled to analyze conversions and drop-offs across front-end and third-party data sources.

Paidy adopted Mixpanel product analytics to track funnels and pinpoint friction, discovering issues like ~3% of users mis-marking politically exposed status and large drop-offs when users lacked documents on hand. By redesigning the KYC flow, improving onboarding, and adding push reminders, Paidy raised completion rates, enabled better upsell opportunities, and expanded Mixpanel use across teams while integrating it with tools like OneSignal and AppsFlyer for richer, ongoing conversion insight.

Paidy

Rafal Rawicki

Platform Architect