Case Study: Getir increases analytics tool adoption by 220% with Mixpanel

How Getir increased analytics tool adoption by 220% with Mixpanel

Getir, the Istanbul-based consumer tech company behind ultra-fast grocery delivery and other on-demand services, needed better visibility into in-app customer behavior. Before adopting Mixpanel, Getir struggled to see where users were dropping off, lacked real-time insight, and needed an analytics tool that both technical and non-technical teams could use easily.

With Mixpanel, implemented with support from Omtera, Getir gained real-time customer journey tracking, faster testing, and a more accessible analytics workflow across teams. The result was an 83% reduction in request-to-report duration, a 220% increase in analytics tool adoption, and improved data team efficiency.

Getir

Mutlu Erman

Growth Director