Case Study: Softplan achieves a single source of truth for product analytics and faster, data-driven decisions with Mixpanel

Softplan, one of the largest software companies in Brazil, leverages Mixpanel as a single source of truth for product decisions

Softplan, one of Brazil’s largest software companies with about 1,200 employees and nearly 50,000 monthly users across sectors like justice, construction, healthcare and public administration, needed a more reliable way to make data-informed product decisions. Their prior internal analytics were manual and incomplete, so the product team sought a user-friendly, single source of truth for product behavior and performance.

They chose Mixpanel for its ease of use, immediate ROI, and ability to integrate with Softplan’s in-house systems; Mixpanel’s Professional Services helped define goals, track the right events and integrate via API. As a result Mixpanel became the company’s product analytics backbone—used daily by product managers and designers—enabling faster, more granular decisions, wider internal adoption, and accelerated ROI on product initiatives.

Softplan

Rodrigo Campos

Head of Product