Case Study: Seelk achieves clearer product insights and improved user onboarding with Mixpanel

Seelk - Customer Case Study

AdStage, led by VP of Product Paul Wicker, helps paid marketers aggregate, automate, and visualize performance across dozens of complex ad networks. Faced with fragmented reporting, subtle one-percent performance differences, and the need to prove product value and drive retention, the team needed a clear way to prioritize features and measure whether new functionality truly mattered to users.

They adopted a "Discover, Use, Rely" framework and used Mixpanel funnels to track each stage, which guided feature design and cross-team feedback. Mixpanel insights — including the finding that templates reduced long-term engagement — prompted a shift to tutorial-driven onboarding, the launch of visual ad widgets, and automated rules in AdStage Automate; together these changes improved product adoption, helped quantify time saved for customers, and sharpened product priorities.

Seelk

Nathaniel Daudrich

Product Manager