Case Study: ATB Financial improves conversion and engagement with Mixpanel

ATB Financial improves conversion and engagement of products using Mixpanel insights

ATB Financial, an Alberta-based financial institution with multiple digital products, needed better insight into user behavior as it migrated from legacy platforms to modern banking experiences. Relying on anecdotal evidence and Google Analytics wasn’t enough, so ATB Financial turned to Mixpanel for product analytics to improve retention, conversion, and support major platform migrations.

With Mixpanel, ATB Financial rolled out self-serve analytics across product teams, combined product data with its warehouse, and made more data-informed decisions. Mixpanel helped ATB Financial improve digital banking sign-up conversion by 5%, increase mobile engagement from 31% to 44%, and save an estimated $120k per month in operating revenue by preventing churn; it also sped up a migration by revealing a 13% increase in users adopting the new product.

ATB Financial

Adrian Leung

Product Operations Manager