Case Study: Travel Republic achieves higher retention and increased bookings with Mixpanel

Travel Republic optimizes its e-commerce platform and drives bookings with Mixpanel

Travel Republic, a subsidiary of The Emirates Group and one of Europe’s largest online travel agents with over 2 million customers, faced the common travel-site problem of high browsing but low purchase rates. Their legacy analytics (Google Analytics) lacked the granularity and real-time visibility needed to understand user journeys and improve retention and conversion across web and mobile.

By adopting Mixpanel for funnels, retention analysis and A/B test measurement, the team quickly iterated on landing pages, navigation and pricing messaging. Outcomes included a 30% lift in landing-page retention, a 4% improvement in four‑day retention after pricing tests, identification of higher‑performing navigation paths that drove more transactions, and clear evidence of a mobile conversion gap (17% desktop vs 3.4% mobile) that is informing product fixes to boost bookings.

Travel Republic

Andy Nyberg

Product Insight Manager