Case Study: Resy increases web reservations 20% and reduces no-shows 10% with Mixpanel

The restaurant reservation company used Mixpanel to track its customer experience to improve onboarding and lower its reservation no-show rate

Resy, a hospitality-focused reservations platform used by over 2.6 million diners at 4,000+ restaurants, faced two main challenges: high drop-off during the onboarding/login flow and a need to lower reservation no-show rates to protect partner revenue.

Using Mixpanel funnel analysis and A/B testing, Resy discovered that email-based password steps caused users to abandon booking, so they introduced SMS-based login credentials and confirmation texts. The changes drove a 30% lift in web and app use, a 20% month-over-month increase in web reservations, and a 10% drop in no-shows—generating tens of millions in additional completed reservations for restaurant partners.

Resy

Tomer Molovinksy

Senior Product Manager