Case Study: Gett achieves 2x onboarding completion with Mixpanel

The car-ride share company used Mixpanel’s self-serve analytics to increase user onboarding completion

Gett, an on-demand car service operating in 100+ cities and Europe’s largest by revenue, faced a challenge: improve rider onboarding conversion while freeing product teams from constant analyst requests. The team needed self-serve analytics to quickly understand user behavior and optimize the signup flow to increase completion rates.

Using Mixpanel’s self-serve analytics and A/B testing, Gett uncovered weak points in its onboarding—mandatory fields cut completion, so they experimented instead by splitting email and name into two screens. This change doubled the number of users who provided name and email without hurting funnel conversion, saved analysts’ time, became part of daily product workflows, and was later rolled out to the driver app.

Gett

Dor Regev

Senior Product Manager