Case Study: Comarch (business IT software distributor) achieves 35% sales growth and increased customer loyalty with Mixpanel

Comarch, uses Mixpanel to understand how customers use its products to help increase engagement, sales, and loyalty

Comarch, a global business IT software producer and distributor with over 6,000 employees operating in 100+ countries, faced the challenge of understanding how a large, multi-market user base used its products and how to boost engagement, sales, and reduce churn. The company needed an analytics tool that could make sense of complex usage data and let teams react to user issues in real time.

Comarch adopted Mixpanel to run insights-driven, proactive messaging campaigns—sending automated, step-by-step emails to users identified as needing help. This approach drove 30–40% email open rates, improved customer satisfaction and loyalty, created more upsell opportunities, reduced churn, and led the team to use Mixpanel daily and expand the program across more products.

Comarch

Piotr Kania

Cloud Sales Specialist