Case Study: Olo achieves a 7.8% increase in conversion with Mixpanel

Olo’s Recipe for Success Boosting Conversion Rates by 7.8% with Mixpanel

Olo, a leading SaaS platform for restaurants, needed better product analytics and actionable guidance to optimize its online ordering flow. Before using Mixpanel, Olo lacked the tracking and metrics needed to answer customer questions or make informed decisions, leaving product leaders to work without clear data.

Mixpanel helped Olo implement event tracking and A/B testing analysis across its platform, enabling the team to test hypotheses, improve checkout and funnel design, and make faster product decisions. With Mixpanel, Olo increased conversion rates by 7.8% and reduced data analysis time by 80%, while gaining clearer insight into where users dropped off in the ordering process.

Olo

Ken Marks

VP of Product Management