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Visit WebsiteHow the Adobe Community Experts Program Evolved From Forums to Everywhere
Adobe
Sil Cleary
Senior Manager, Community Experts Program
Influitive
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.
Case Studies
Showing 128 Influitive Customer Success Stories
How ADP Harnesses The Power Of Their Customers To Fuel Growth Across Every Area Of Their Business
ADP
Nithya Narasimhan
Vice President, Client Experience and Innovation
Advocate marketer of the year
ADP
Sarah Schreiner
Senior Strategy Analyst, Client Experience
Best advocate impact on product development
ADP
Sarah Schreiner
Senior Strategy Analyst, Client Experience
How We Created A Delightful Online Experience For Our First Conference
Advocamp
Aico - Customer Case Study
Aico
How Bomgar Increased Holiday Campaign Participation 234% Among its Advocates
BeyondTrust
Liz Shulof
VP of Marketing Communications
How to Become A Top Advocate Marketer
BeyondTrust
Liz Richardson
Social Media Manager
How Blackbaud’s advocate marketing strategy influenced pipeline and revenue growth, turbocharging one marketer’s career
Blackbaud
Michael Beahm
Customer Advocate Senior Marketing Manager
Blackbaud Launches Customer Advocacy Program and Gets 77 Referrals in 10 Days
Blackbaud
How Blackbaud’s advocate marketing strategy influenced pipeline and revenue growth, turbocharging one marketer’s career
Blackbaud
Michael Beahm
Customer Advocate Senior Marketing Manager
Blackbaud - Customer Case Study
Blackbaud
Michael Beahm
Customer Advocate Senior Marketing Manager
How BlackLine Repurposed an Advocate Community for a Virtual Event Using Influitive
BlackLine
Kevin Gossett
Manager, Client Marketing
How Bmc Software Mobilized Thousands Of Customer Advocates To Become a Gartner Magic Quadrant Leader
BMC Software
Kim Ellis
Manager, Customer Experience
Best global customer advocacy program
BMC Software
Kayla Geigerman
Customer Advocacy Manager
Brightpearl’s Advocate Community Drives Customer Success, Engagement and Positive Word of Mouth
Brightpearl
Victoria Stavpniuk
Community Manager
Crafting the Perfect Referral Program to Fit Your Audience
Built
Kenzie Hammerstrom
Client Marketing Manager
Biggest sales impact by advocates
Calabrio
Julianna Thomas
Customer Marketing Specialist
How Carbon Black Mined Their Customer Community For Faster Product Feedback And Improved Brand Awareness
Carbon Black
Kate Cohen
Senior Manager of Product Marketing
Cisco - Customer Case Study
Cisco
Lindsay Hamilton
Social Media Marketing Manager
Most engaged advocate community
Cisco
Jessica Highsmith
Global Advocacy Communications Manager
Cisco - Customer Case Study
Cisco
Jessica Highsmith
Global Advocacy Communications Manager
Best advocate-generated content campaign
Cisco
Jessica Highsmith
Global Advocacy Communications Manager
Helping Our Customers Enhance Their Careers with Continuous Learning
Cisco
Shelby Major
Advocate Marketing Manager
How Cisco United Nine Customer Programs to Create a Singular User Experience
Cisco
Ann Kathryn Kelly
Global Advocacy Communications
Launching a First-of-Its-kind Global Advocate Awards Program
Cisco
Jessica Highsmith
Global Advocacy Communications Manager
How Clinicient Turned $1k Into $1m in Pipeline and Built a Customer Community Like No Other
Clinicient
Nick Chambers
Product Marketing
How To Get More People Into Your Advocate Marketing Program—Without Another Email Blast
Cloud Elements
Hannah Shain
Director of Marketing
How Cockroach Labs Stole the Spotlight Using Social
Cockroach Labs
Dan Kelly
Content Marketer
Best emerging advocate program
Commvault
Zoe Meyer
Customer Engagement & Operations, Global Customer Advocacy Program
Biggest sales impact by advocates
Cvent
Melody Leatherbury
Marketing Manager, Customer Advocacy, Engagement, and Retention
Most engaged advocate community
Cvent
Melody Tang Leatherbury
Customer Advocacy Marketing Manager
How an Award-Winning Advocate Community Boosted Engagement and Increased Internal Collaboration
Cvent
How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs
Dayforce
Nick Venturella
Customer Success Operations Manager
Best use of advocacy for events
Dayforce
Nick Venturella
Customer Success Operations Manager
Ceridian’s Advocate Reference Program Generates 260+ Sales References, Shortens Sales Cycles
Dayforce
Carlos Gonzalez
Vice President of Customer Success Operations
Ceridian - Customer Case Study
Dayforce
Nick Venturella
Customer Success Operations Manager
Everyone Needs Community Improving the User Experience for Both Advocates and Employees
Devolutions
Derick St-Hilaire
Digital Marketing Specialist
How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline
DocuSign
Meagen Eisenberg
VP Demand Generation
How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline
DocuSign
Ryan Schwartz
Director of Marketing Systems and Operations
Dundas BI - Customer Case Study
Dundas BI
Tejas Shah
Community and Content Lead
How Dynatrace Built an Employee Advocacy Program with 2–3X ROI
Dynatrace
John Rocker
Social Media Director
Ektron - Customer Case Study
Ektron
Relaunching an Advocate Community to Optimize Our Brand
Emburse
Rachel Lurie
Senior Manager, Customer Advocacy
How Managed Services Allows Emburse to Develop Smart Strategy and Engage a Community
Emburse
Rachel Lurie
Senior Manager, Customer Advocacy
Esker - Customer Case Study
Esker
Ashlee Gerber
Advocacy Marketing Specialist
How an Emerging Customer Advocacy Program Found Its Legs at FloQast
FloQast
Victoria Laplante
Director of Customer Marketing & Community
How to Scale Customer Relationships the Human Way
Genesys
Patricia Lalisan
Customer Marketing Manager
Building a Human-Centric, Hyper-Personalized Advocate Experience at Scale
Genesys
Jenna Feldman
Senior Customer Advocacy Program Specialist
4 Simple Steps to Boost NPS and Strengthen Customer Relationships
Grasshopper
Mary Mallard
Social Media & Community Specialist
Building a Robust Reference Program with Influitive
Greenway Health
Storey Sheriff
Advocacy Marketing Specialist
Halogen Software - Customer Case Study
Halogen Software
David Beaton
Customer Marketing Manager
HeroK12 - Customer Case Study
HeroK12
Jessica Mitchell
Customer Marketing Manager
How Influitive Helped Grow Community of Advocates by 5,000%
Hewlett Packard Enterprise
Chris Peltz
Customer Success Operations Manager
Hewlett Packard Enterprise - Customer Case Study
Hewlett Packard Enterprise
Jennifer Susinski
Global Customer Advocacy & Marketing Manager
How to Build Real Customer Relationships in the Digital Age
HireRight
Brittany Liu
Senior Manager, Customer Marketing
How Hootsuite Grew its Advocate Program Seven-Fold in Less than a Year
Hootsuite
Dee Anna McPherson
McPherson, Vice President of Marketing
How Hootsuite Grew Its Global Advocate Community Seven-Fold In 10 Months
Hootsuite
Justine Velcich
Global Community Programs Manager
How Hootsuite Powers Its Social Media Advocacy Machine
Hootsuite
Jeanette Gibson
Vice President of Customer Experience and Community
Transforming HP Software's Customer Experience With Advocacy
HP Software
Chris Peltz
Chief of Staff - SPM Customer Success
How A Huge Software Brand Uncovered Legions Of Loyal Advocates
HP Software
Chris Peltz
Chief of Staff - SPM Customer Success
How to Prove the ROI of Your Community Program and Scale It with Limited Resources
ICE Mortgage Technology
Eileen Linn
Director
InsightSquared - Customer Case Study
InsightSquared
Elin Boman
Advocate and Digital Marketing Associate
The Road to Operational Stability and Resilience Runs Through Customer and Employee Advocacy
Interos
Chelsea Keefe
Solutions Consultant
How Increased Customer Reviews Landed QuickBase as #1 in Rapid Application
Intuit
David Cole
VP and Head of Integration
Elevating Employee and Customer Advocacy with PostBeyond and Influitive
isolved
Amberly Dressler
Vice President of Brand & Customer Marketing
How To Launch A Customer Advocacy Program When You’re Too Busy For Another Project
Kareo
Lea Chatham
Content Marketing Manager
How a Brilliantly Branded Community Brings Customers Together
LRN Corporation
Dave Hansen
Global Adocacy Marketing Director
How Influitive’s AdvocateHub helps Marketo scale their customer marketing efforts and maintain near-perfect retention rates among their advocates
Marketo
Karen Steele
Vice President of Corporate Marketing
Marketo - Customer Case Study
Marketo
Danielle Camara
Senior Manager, Customer Marketing
Advocate marketing program of the year
Marketo
Will Harmon
Customer Marketing Manager
Advocate marketing program of the year
Marketo
Kevin Lau
Global Head of Customer Advocacy
Boosting Conference Engagement With Advocate Marketing
Marketo
Mitel’s First Class Advocate Marketing Program Blueprint
Mitel
Liz Pedro
Director - Customer Success Marketing
How advocate marketing helped MongoDB create more engaging content and reach a wider audience through trusted channels
MongoDB
Douglas Duncan
Database Administrator and Advocacy Hub member
Why Joining MongoDB's Advocate Community Has Been the Best Career Choice of My Life
MongoDB
A Best-in-Class Gamified Fan Portal — Powered by Influitive
Mountain Dew
MuleSoft - Customer Case Study
MuleSoft
Mike Stowe
Developer Relations Manager
How Influitive’s AdvocateHub helped Namely build a community of loyal advocates to drive over $1.8M in sales
Namely
Amy Rosenberg
Marketing Manager
How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
Namely
Amy Rosenberg
Marketing Manager
How Advocate Marketing Turbo-charged My Career
NetBase
Kevin Lau
Customer Retention Marketing Manager
How to Foster the Community Feeling of an In-Person Event, Virtually
Netchex
Katie Kennedy
Marketing Director
Okta - Customer Case Study
Okta
Lauren Berry
Customer Marketing Associate
How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy
ON24
Tiffany Beddow
Customer Marketing Manager
Best multi-advocate community
Oracle
Stephanie Hartsog
Senior Manager, CX Customer Advocacy
Best use of advocacy for events
Oracle
Erica (Leep) Anderson
Customer Advocacy Manager
Advocate marketing program of the year
Pearson
Lindsey Erlick
Senior Manager, Student Advocacy & Marketing
Best advocate-generated content initiative
Pearson
Lindsey Erlick
Senior Manager, Student Advocacy & Marketing
How Clarizen Turns Customer Engagement Into Advocacy
Planview AdaptiveWork
Jen Howard
Senior Manager of Corporate Marketing
Discover The Secret Weapon That Helped PowerDMS Stand Out On Review Sites And Generate $410,000 In Opportunities
PowerDMS
Ray Lau
Customer Advocacy Marketing Manager
PowerDMS - Customer Case Study
PowerDMS
Ray Lau
Customer Advocacy Marketing Manager
Procore - Customer Case Study
Procore
Larisa Sandu
Advocacy Programs Manager
Advocate marketer of the year
Procore
Larisa Sandu
Advocacy Programs Manager
How Randstad USA Scaled Employee Advocacy to Over 2,000 Brand Ambassadors
Randstad
Karen Pace
Director of Social Media
Rapid7 - Customer Case Study
Rapid7
Evan Jacobs
Senior Manager, Customer Marketing and Advocacy
How ReadyTalk Shortened Their Sales Cycle By Putting Customers In The Driver's Seat
ReadyTalk
Bo Bandy
Director of Marketing
How ReadyTalk Streamlines The Sales Process With Customer Advocacy
ReadyTalk
Bo Bandy
Director of Marketing
How Advocacy Can Drive On-Demand Marketplaces
RecruitLoop
Jenn Steele
Former Head of Growth
Renaissance Royals - Customer Case Study
Renaissance Royals
Carol Dorn
Customer Marketing & Engagement Coordinator
How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program
Rosetta Stone
Katie Raeburn
Customer Marketing Manager
Improving and Optimizing a Vibrant Customer Community
Rubrik
Pida Pairawan
Customer Marketing Manager
Build Enduring and Meaningful Customer Relationships Through Advocate Marketing
Sage
Jon Ashley
Head of Global Customer Advocacy
How To Re-Engage Inactive Advocates
Salesforce
Katie Yeigh
Data.com Customer Marketing Programs Senior Specialist
How SMART Technologies Connects Their Global Advocate Community With Event Experiences
SMART Technologies
Deena Zenyk
Marketing Manager, Brand Advocate Programs
How SMART Technologies Builds Advocacy Through Customer Engagement
SMART Technologies
Deena Zenyk
Marketing Manager, Brand Advocate Programs
How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
Staples Business Advantage
Mary-Leslie Davis
Director of Customer Engagement and Loyalty
Staples' Tips and Tricks for Managing Over 5000 Advocates in Influitive
Staples Business Advantage
Katherine Collins
Marketing Programs Manager
How Staples Business Advantage Engages 4 Different Customer Types In Their Advocate Marketing Program
Staples Business Advantage
Mary-Leslie Davis
Director of Customer Engagement and Loyalty
Staples Business Advantage - Customer Case Study
Staples Business Advantage
Sasha Pepicelli
Advocacy Program Manager
Advocate marketing program of the year
Staples Business Advantage
Amanda Salem
Advocacy Manager
Customer Obsession Saved The SAVO Group From A 92% Churn Rate
The SAVO Group
Eric Marcy
Director, Sales Development and Performance, The SAVO Group
Your CS Department Learns from Your Customers, But Why Are They the Only Ones
Thycotic
Angie Hohensee
Senior Director of Customer Success and Programs
How Treasure Data Grew its Employee Engagement and Brand Reach on Social
Treasure Data
Tom Treanor
Chief Marketing officer
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience
Uberflip
Alana Merdzan
Customer Marketing Specialist
Building a User Community Based on Empathy and Mutual Respect at UserTesting
UserTesting
Lauren Turner
Senior Manager
How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy
Verafin
Jason Oakley
Advocate Marketing Manager
A Fresh Way to Get Your Sales Team Involved In Driving Customer Advocacy
Verint
Laura Sawyer
Customer Advocacy Manager
Viewpoint - Customer Case Study
Viewpoint
Kathleen Orazio
Customer Advocacy Marketing Manager
VMware - Customer Case Study
VMware
Maria Munoz
Director, Global Customer Reference Marketing
How VMware Engages Customers
VMware
Katie Smeal
Senior Manager, Customer References & Advocacy
Consolidating Customer Communities and Supercharging Our Champions Community at VMware
VMware
Tiffany Hancher
Senior Customer Loyalty Manager
How VTS Increased Their Social Media Reach to Over 1.7M People
VTS
Katie Higgins
Senior Manager, Content & Communications
Biggest impact on customer experience
WEGO Health
Julie Croner
Vice President, Patient Leader Network
Wiley - Customer Case Study
Wiley
Nicole Dingley
Director of Customer Success
Best advocate impact on product development
Wiley
Nicole Dingley
Director of Customer Success
Best use of advocacy to support customer success
Wiley
Christine Moore
Customer Success Advocacy Manager
Wiley - Customer Case Study
Wiley
Jessica Mitchell
Customer Advocacy Program Manager
Opening the Door for Innovation and Product Development Through an Advocate Community
Wiley
Lena Brigance
Senior Customer Success Manager
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