Influitive B2B Case Studies & Customer Successes

How the Adobe Community Experts Program Evolved From Forums to Everywhere

Adobe

Sil Cleary

Senior Manager, Community Experts Program

ADP achieves scalable customer advocacy — 712 testimonials, 15,000+ social shares and 9,000+ hours saved with Influitive AdvocateHub

ADP

Nithya Narasimhan

Vice President, Client Experience and Innovation

ADP grows advocate program to 4,000+ ambassadors and boosts NPS with Influitive

ADP

Sarah Schreiner

Senior Strategy Analyst, Client Experience

ADP accelerates product development and boosts customer feedback with Influitive

ADP

Sarah Schreiner

Senior Strategy Analyst, Client Experience

Advocamp achieves high attendee engagement and referrals with Influitive

Advocamp

Aico - Customer Case Study

Aico

BeyondTrust achieves 234% increase in holiday advocate participation with Influitive

BeyondTrust

Liz Shulof

VP of Marketing Communications

BeyondTrust achieves 500+ active advocates and award-winning advocacy with Influitive

BeyondTrust

Liz Richardson

Social Media Manager

Blackbaud achieves 40X referral pipeline growth and millions in influenced revenue with Influitive's AdvocateHub

Blackbaud

Michael Beahm

Customer Advocate Senior Marketing Manager

Blackbaud achieves 77 referrals in 10 days with Influitive

Blackbaud

Blackbaud achieves 40X referral-pipeline growth and millions in influenced revenue with Influitive

Blackbaud

Michael Beahm

Customer Advocate Senior Marketing Manager

Blackbaud achieves $8.7M in closed business and 2,500 engaged advocates with Influitive

Blackbaud

Michael Beahm

Customer Advocate Senior Marketing Manager

How BlackLine Repurposed an Advocate Community for a Virtual Event Using Influitive

BlackLine

Kevin Gossett

Manager, Client Marketing

BMC Software mobilizes thousands of customer advocates and boosts Gartner Peer Insights rating with Influitive

BMC Software

Kim Ellis

Manager, Customer Experience

BMC Software achieves 600% growth in global advocates and doubled advocate NPS with Influitive's AdvocateHub

BMC Software

Kayla Geigerman

Customer Advocacy Manager

Brightpearl achieves increased customer engagement, advocacy and positive reviews with Influitive

Brightpearl

Victoria Stavpniuk

Community Manager

Crafting the Perfect Referral Program to Fit Your Audience

Built

Kenzie Hammerstrom

Client Marketing Manager

Calabrio expands reference program and boosts advocate-driven sales with Influitive

Calabrio

Julianna Thomas

Customer Marketing Specialist

Carbon Black achieves faster product feedback and improved brand awareness with Influitive

Carbon Black

Kate Cohen

Senior Manager of Product Marketing

Cisco achieves 55,000+ tweets and wide advocate-driven content amplification with Influitive

Cisco

Lindsay Hamilton

Social Media Marketing Manager

Cisco achieves 60% community engagement and $7.47M in ROI with Influitive

Cisco

Jessica Highsmith

Global Advocacy Communications Manager

Cisco achieves 15,000+ engaged advocates and $7.5M in advocate ROI with Influitive

Cisco

Jessica Highsmith

Global Advocacy Communications Manager

Cisco builds 4,000+ pieces of advocate-created content and drives massive social engagement with Influitive

Cisco

Jessica Highsmith

Global Advocacy Communications Manager

Helping Our Customers Enhance Their Careers with Continuous Learning

Cisco

Shelby Major

Advocate Marketing Manager

How Cisco United Nine Customer Programs to Create a Singular User Experience

Cisco

Ann Kathryn Kelly

Global Advocacy Communications

Launching a First-of-Its-kind Global Advocate Awards Program

Cisco

Jessica Highsmith

Global Advocacy Communications Manager

Clinicient achieves $1M in pipeline and builds a thriving customer community with Influitive

Clinicient

Nick Chambers

Product Marketing

Cloud Elements achieves 34 new advocates and stronger community engagement with Influitive

Cloud Elements

Hannah Shain

Director of Marketing

How Cockroach Labs Stole the Spotlight Using Social

Cockroach Labs

Dan Kelly

Content Marketer

Commvault achieves a 764-strong, highly engaged customer advocate community with Influitive

Commvault

Zoe Meyer

Customer Engagement & Operations, Global Customer Advocacy Program

Cvent achieves 3x referral growth and major sales impact with Influitive

Cvent

Melody Leatherbury

Marketing Manager, Customer Advocacy, Engagement, and Retention

Cvent achieves 34% advocate engagement and 1,516 new advocates with Influitive

Cvent

Melody Tang Leatherbury

Customer Advocacy Marketing Manager

How an Award-Winning Advocate Community Boosted Engagement and Increased Internal Collaboration

Cvent

Dayforce (Ceridian) boosts NPS and averts $500K+ in annual support costs with Influitive

Dayforce

Nick Venturella

Customer Success Operations Manager

Best use of advocacy for events

Dayforce

Nick Venturella

Customer Success Operations Manager

Dayforce generates 260+ sales references and shortens sales cycles with Influitive

Dayforce

Carlos Gonzalez

Vice President of Customer Success Operations

Dayforce achieves award-winning customer advocacy and a 30-point NPS lift with Influitive

Dayforce

Nick Venturella

Customer Success Operations Manager

Devolutions achieves improved advocate and employee engagement with Influitive

Devolutions

Derick St-Hilaire

Digital Marketing Specialist

DocuSign achieves over $3M in sales pipeline with Influitive’s AdvocateHub

DocuSign

Meagen Eisenberg

VP Demand Generation

DocuSign achieves $3M+ in sales pipeline with Influitive’s AdvocateHub

DocuSign

Ryan Schwartz

Director of Marketing Systems and Operations

Dundas BI boosts customer advocacy and scales content with Influitive

Dundas BI

Tejas Shah

Community and Content Lead

How Dynatrace Built an Employee Advocacy Program with 2–3X ROI

Dynatrace

John Rocker

Social Media Director

Ektron achieves 500% more award nominations and live customer-created content with Influitive's AdvocateHub

Ektron

Relaunching an Advocate Community to Optimize Our Brand

Emburse

Rachel Lurie

Senior Manager, Customer Advocacy

How Managed Services Allows Emburse to Develop Smart Strategy and Engage a Community

Emburse

Rachel Lurie

Senior Manager, Customer Advocacy

Esker - Customer Case Study

Esker

Ashlee Gerber

Advocacy Marketing Specialist

How an Emerging Customer Advocacy Program Found Its Legs at FloQast

FloQast

Victoria Laplante

Director of Customer Marketing & Community

Genesys achieves year‑round customer advocacy and scalable, human relationships with Influitive

Genesys

Patricia Lalisan

Customer Marketing Manager

Genesys achieves a human-centric, hyper-personalized advocate experience at scale with Influitive

Genesys

Jenna Feldman

Senior Customer Advocacy Program Specialist

Grasshopper achieves a 25% conversion of NPS passives into promoters and stronger customer relationships with Influitive

Grasshopper

Mary Mallard

Social Media & Community Specialist

Greenway Health achieves a robust, automated reference program and doubles advocate community membership with Influitive

Greenway Health

Storey Sheriff

Advocacy Marketing Specialist

Halogen Software achieves 1,000% increase in customer referrals and 70-point NPS lift with Influitive

Halogen Software

David Beaton

Customer Marketing Manager

HeroK12 achieves 961 advocates and $113K+ in referral revenue with Influitive

HeroK12

Jessica Mitchell

Customer Marketing Manager

Hewlett Packard Enterprise achieves 5,000% advocate community growth with Influitive

Hewlett Packard Enterprise

Chris Peltz

Customer Success Operations Manager

Hewlett Packard Enterprise - Customer Case Study

Hewlett Packard Enterprise

Jennifer Susinski

Global Customer Advocacy & Marketing Manager

HireRight achieves transformational customer engagement and advocacy with Influitive

HireRight

Brittany Liu

Senior Manager, Customer Marketing

Hootsuite achieves seven-fold advocate program growth in less than a year with Influitive AdvocateHub

Hootsuite

Dee Anna McPherson

McPherson, Vice President of Marketing

Hootsuite achieves seven-fold growth in its global advocate community in 10 months with Influitive

Hootsuite

Justine Velcich

Global Community Programs Manager

Hootsuite achieves powerful social media advocacy and higher customer loyalty with Influitive

Hootsuite

Jeanette Gibson

Vice President of Customer Experience and Community

HP Software achieves a transformed customer experience, engaging and educating 1,000+ ITSM customers with Influitive AdvocateHub

HP Software

Chris Peltz

Chief of Staff - SPM Customer Success

HP Software achieves 20x advocate growth to nearly 1,000 engaged customer advocates with Influitive

HP Software

Chris Peltz

Chief of Staff - SPM Customer Success

ICE Mortgage Technology achieves proven ROI and scales its customer advocacy community with Influitive

ICE Mortgage Technology

Eileen Linn

Director

InsightSquared achieves 300 new advocates in 90 days, 228 reviews and $500K in closed business with Influitive

InsightSquared

Elin Boman

Advocate and Digital Marketing Associate

The Road to Operational Stability and Resilience Runs Through Customer and Employee Advocacy

Interos

Chelsea Keefe

Solutions Consultant

Intuit achieves G2 #1 Rapid Application Development ranking and 200+ customer reviews with Influitive

Intuit

David Cole

VP and Head of Integration

Elevating Employee and Customer Advocacy with PostBeyond and Influitive

isolved

Amberly Dressler

Vice President of Brand & Customer Marketing

How a Brilliantly Branded Community Brings Customers Together

LRN Corporation

Dave Hansen

Global Adocacy Marketing Director

Marketo achieves 95%+ retention and scales advocate engagement with Influitive's AdvocateHub

Marketo

Karen Steele

Vice President of Corporate Marketing

Marketo achieves 538 net-new reviews and #1 rankings on G2 Crowd & TrustRadius with Influitive

Marketo

Danielle Camara

Senior Manager, Customer Marketing

Marketo achieves 20% growth in new advocates and $10M influenced pipeline with Influitive

Marketo

Will Harmon

Customer Marketing Manager

Marketo achieves 20% YoY advocate growth and $10M influenced pipeline with Influitive

Marketo

Kevin Lau

Global Head of Customer Advocacy

Marketo drives authentic conference buzz and boosts booth traffic with Influitive's AdvocateHub

Marketo

Mitel achieves 20x growth in advocate program and 856 referrals with Influitive

Mitel

Liz Pedro

Director - Customer Success Marketing

MongoDB achieves greater developer engagement and expanded content reach with Influitive's AdvocateHub

MongoDB

Douglas Duncan

Database Administrator and Advocacy Hub member

MongoDB accelerates developer career growth with Influitive AdvocateHub

MongoDB

Mountain Dew achieves 15,936 joined advocates and 190,371 acts of advocacy in 100 days with Influitive

Mountain Dew

MuleSoft achieves 1,300% growth in engaged advocates with Influitive’s advocate marketing platform

MuleSoft

Mike Stowe

Developer Relations Manager

Namely achieves a 10X increase in referenceable customers and $1.8M in influenced ARR with Influitive’s AdvocateHub

Namely

Amy Rosenberg

Marketing Manager

Namely drives $1.8M in influenced ARR and 10x more referenceable customers with Influitive

Namely

Amy Rosenberg

Marketing Manager

NetBase achieves 25% revenue growth and 100+ customer reviews with Influitive's AdvocateHub

NetBase

Kevin Lau

Customer Retention Marketing Manager

How to Foster the Community Feeling of an In-Person Event, Virtually

Netchex

Katie Kennedy

Marketing Director

Okta achieves 34% increase in advocate engagement and 1.1M social impressions with Influitive

Okta

Lauren Berry

Customer Marketing Associate

ON24 achieves 37% lower churn and faster pipeline growth with Influitive

ON24

Tiffany Beddow

Customer Marketing Manager

Oracle achieves dramatic advocacy growth and engagement with Influitive

Oracle

Stephanie Hartsog

Senior Manager, CX Customer Advocacy

Oracle achieves major customer advocacy growth — 354 Hero Hub members, 114 video testimonials and 68 online reviews with Influitive

Oracle

Erica (Leep) Anderson

Customer Advocacy Manager

Pearson achieves a packed content calendar and 400+ student posts with Influitive

Pearson

Lindsey Erlick

Senior Manager, Student Advocacy & Marketing

Pearson wins Advocate Marketing Program of the Year and grows 5,000 student advocates with Influitive

Pearson

Lindsey Erlick

Senior Manager, Student Advocacy & Marketing

Planview AdaptiveWork achieves stronger customer advocacy and increased sales with Influitive

Planview AdaptiveWork

Jen Howard

Senior Manager of Corporate Marketing

PowerDMS achieves 173 online reviews and $410,000 in opportunities with Influitive

PowerDMS

Ray Lau

Customer Advocacy Marketing Manager

PowerDMS (policy management software) achieves 631 new advocates and $140K in closed revenue with Influitive

PowerDMS

Ray Lau

Customer Advocacy Marketing Manager

Procore achieves 1,000+ referrals and new business with Influitive

Procore

Larisa Sandu

Advocacy Programs Manager

Procore gains 7,800+ advocates and nearly 50% engagement with Influitive's AdvocateHub

Procore

Larisa Sandu

Advocacy Programs Manager

How Randstad USA Scaled Employee Advocacy to Over 2,000 Brand Ambassadors

Randstad

Karen Pace

Director of Social Media

Rapid7 achieves customer-generated content and increased enterprise advocacy engagement with Influitive

Rapid7

Evan Jacobs

Senior Manager, Customer Marketing and Advocacy

ReadyTalk achieves a shorter sales cycle with Influitive's AdvocateHub

ReadyTalk

Bo Bandy

Director of Marketing

ReadyTalk achieves faster deal wins and a streamlined sales process with Influitive's AdvocateHub

ReadyTalk

Bo Bandy

Director of Marketing

RecruitLoop achieves 30% of revenue from referrals with Influitive

RecruitLoop

Jenn Steele

Former Head of Growth

Renaissance Royals achieves stronger community engagement and a 5% renewal lift with Influitive

Renaissance Royals

Carol Dorn

Customer Marketing & Engagement Coordinator

Rosetta Stone achieves 58% higher customer retention with Influitive's AdvocateHub

Rosetta Stone

Katie Raeburn

Customer Marketing Manager

Rubrik achieves a vibrant, scalable customer community and boosts engagement with Influitive

Rubrik

Pida Pairawan

Customer Marketing Manager

Build Enduring and Meaningful Customer Relationships Through Advocate Marketing

Sage

Jon Ashley

Head of Global Customer Advocacy

Salesforce Data.com re-engages inactive advocates and doubles its advocate community with Influitive

Salesforce

Katie Yeigh

Data.com Customer Marketing Programs Senior Specialist

SMART Technologies achieves global advocate engagement and immersive event experiences with Influitive's AdvocateHub Experiences

SMART Technologies

Deena Zenyk

Marketing Manager, Brand Advocate Programs

SMART Technologies achieves over 50% advocate engagement with Influitive AdvocateHub

SMART Technologies

Deena Zenyk

Marketing Manager, Brand Advocate Programs

Staples Business Advantage achieves a customer‑centric transformation and major advocacy growth with Influitive

Staples Business Advantage

Mary-Leslie Davis

Director of Customer Engagement and Loyalty

Staples Business Advantage achieves 5,800+ advocates while maintaining high engagement with Influitive

Staples Business Advantage

Katherine Collins

Marketing Programs Manager

Staples Business Advantage achieves top-20% advocate engagement with Influitive using persona-driven advocate marketing

Staples Business Advantage

Mary-Leslie Davis

Director of Customer Engagement and Loyalty

Staples Business Advantage achieves 12% advocate engagement and 29% campaign participant growth with Influitive

Staples Business Advantage

Sasha Pepicelli

Advocacy Program Manager

Staples Business Advantage achieves 80% advocate engagement growth and 163% referral increase with Influitive

Staples Business Advantage

Amanda Salem

Advocacy Manager

Tebra achieves rapid advocate growth and a surge in reviews, references, and testimonials with Influitive

Tebra

Lea Chatham

Content Marketing Manager

The SAVO Group achieves 100% renewals and upsells with Influitive

The SAVO Group

Eric Marcy

Director, Sales Development and Performance, The SAVO Group

Thycotic achieves company-wide customer engagement and actionable customer insights with Influitive

Thycotic

Angie Hohensee

Senior Director of Customer Success and Programs

How Treasure Data Grew its Employee Engagement and Brand Reach on Social

Treasure Data

Tom Treanor

Chief Marketing officer

Uberflip achieves 80% onboarding activity completion with Influitive's AdvocateHub

Uberflip

Alana Merdzan

Customer Marketing Specialist

UserTesting achieves a thriving, highly engaged customer community with Influitive

UserTesting

Lauren Turner

Senior Manager

Verafin achieves a surge of high-quality, qualified referrals with Influitive

Verafin

Jason Oakley

Advocate Marketing Manager

Verint boosts sales engagement and customer advocacy with Influitive

Verint

Laura Sawyer

Customer Advocacy Manager

Viewpoint - Customer Case Study

Viewpoint

Kathleen Orazio

Customer Advocacy Marketing Manager

VMware recruits 508 new Champions and drives record engagement with Influitive's AdvocateHub

VMware

Maria Munoz

Director, Global Customer Reference Marketing

VMware turns transactional references into a thriving Champions community and slashes reference fulfillment to 72 hours with Influitive

VMware

Katie Smeal

Senior Manager, Customer References & Advocacy

Consolidating Customer Communities and Supercharging Our Champions Community at VMware

VMware

Tiffany Hancher

Senior Customer Loyalty Manager

How VTS Increased Their Social Media Reach to Over 1.7M People

VTS

Katie Higgins

Senior Manager, Content & Communications

Biggest impact on customer experience

WEGO Health

Julie Croner

Vice President, Patient Leader Network

Wiley achieves 83% advocate growth and $65M in WileyPLUS sales with Influitive

Wiley

Nicole Dingley

Director of Customer Success

Wiley achieves $7M revenue growth and 10x WileyPLUS usage with Influitive

Wiley

Nicole Dingley

Director of Customer Success

Best use of advocacy to support customer success

Wiley

Christine Moore

Customer Success Advocacy Manager

Wiley - Customer Case Study

Wiley

Jessica Mitchell

Customer Advocacy Program Manager

Opening the Door for Innovation and Product Development Through an Advocate Community

Wiley

Lena Brigance

Senior Customer Success Manager

Influitive B2B Case Studies & Customer Successes

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