Case Study: ON24 achieves 37% lower churn and faster pipeline growth with Influitive

How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy

ON24, led in customer marketing by Tiffany Beddow, faced the challenge of turning a contact list and siloed teams into a cohesive advocacy program that would influence the entire customer lifecycle. Tiffany needed to build buy-in across marketing, product, customer success and sales, manage budgets and priorities, and create a clear, measurable way to engage customers and surface their feedback.

She launched the "Webinerd Network" on Influitive’s AdvocateHub (live in six weeks), prioritized cross-functional collaboration through stakeholder alignment, customer surveys, and one-on-one enablement, and fed demand gen with regular customer spotlight content. The program reduced churn—Webinerd accounts churn at 9.6% versus 15.4% for typical accounts (about 37% lower)—while accelerating leads and strengthening the pipeline.

ON24

Tiffany Beddow

Customer Marketing Manager