Case Study: SMART Technologies achieves over 50% advocate engagement with Influitive AdvocateHub

How SMART Technologies Builds Advocacy Through Customer Engagement

SMART Technologies, a provider of collaboration hardware and software for education and business, faced the challenge of keeping customers engaged on their own terms to turn them into active advocates. Until recently the company managed advocacy with spreadsheets, which left many customers under-engaged and limited opportunities to use customer feedback for product and event development.

By adopting Influitive’s AdvocateHub and shifting to opt-in, matched opportunities plus more in-person engagement, SMART streamlined how advocates connect and participate. The result: authentic advocate participation rose from about 10% to more than 50% on daily and weekly reports, customer satisfaction improved, and a self-reinforcing community formed as advocates learned from and rewarded one another.

SMART Technologies

Deena Zenyk

Marketing Manager, Brand Advocate Programs