Case Study: ICE Mortgage Technology achieves proven ROI and scales its customer advocacy community with Influitive

How to Prove the ROI of Your Community Program and Scale It with Limited Resources

Ellie Mae (now ICE Mortgage Technology), maker of the Encompass digital lending platform for banks, credit unions and mortgage brokers, faced a sudden budget squeeze after a Thoma Bravo acquisition. Eileen Linn, Director of Customer Marketing who runs the Ellie Elite advocacy community of 3,681 advocates from 1,300 companies, had to prove the community’s value or risk having it cut.

They built a hard-number business case by correlating hub membership with revenue: Ellie Elite companies saw 5% loan growth vs. 1% for others, averaged five revenue sources vs. two, and delivered 64% dollar-per-loan growth vs. 3%. Using Influitive’s monetized activity model and engagement stats (70,692 acts of advocacy, 3,744 social shares, 193 UX volunteers), plus scaling tactics—delegation, scheduling, templates and personal outreach—leadership approved renewal; the program now demonstrates clear ROI and scales with minimal resources.

ICE Mortgage Technology

Eileen Linn

Director