Case Study: FloQast achieves stronger customer advocacy and community engagement with Influitive

How an Emerging Customer Advocacy Program Found Its Legs at FloQast

FloQast, a provider of accounting workflow automation, needed a better customer community and advocacy program after its previous platform failed to engage customers or support two-way interaction. The company turned to Influitive to replace a discussion-only community with one that could activate advocates, encourage peer learning, and better support its growing customer base.

Influitive helped FloQast launch the new FloVerse community with gamification, personalized journeys, Salesforce integration, and targeted campaigns to drive participation. The result was rapid growth and stronger engagement: in the first month, the community had 105% more customers than the previous platform, and FloQast surpassed its FY23 goal of 2,000 members by reaching 2,300 customers by June.

FloQast

Victoria Laplante

Director of Customer Marketing & Community