Case Study: Devolutions achieves improved advocate and employee engagement with Influitive

Everyone Needs Community Improving the User Experience for Both Advocates and Employees

Devolutions is a B2B security software company serving SMBs with password, privileged access, and remote-connection tools. With a loyal but niche user base and no traditional sales team, the company needed a better way to reward, manage and amplify customer advocates — and later, to keep company culture alive while staff worked remotely — without overloading its small marketing team.

Devolutions adopted Influitive, refreshed the community branding, and used ready-made Campaigns, challenges, and an employee program to drive participation. The platform made management simpler, increased reviews, customer stories and product feedback, helped maintain culture during remote work, and led to a measurable uptick in engaged advocates (projected to double by the end of January 2021) while unlocking referrals and other growth features.

Devolutions

Derick St-Hilaire

Digital Marketing Specialist