Case Study: Advocamp achieves high attendee engagement and referrals with Influitive

How We Created A Delightful Online Experience For Our First Conference

Influitive launched Advocamp to demonstrate the power of advocate marketing and needed a standout online hub to engage attendees before, during and after their first conference. The challenge was to design a digital experience that complemented the in-person event, encouraged networking and promotion, and kept momentum post-event.

They built an AdvocateHub Experience with VIP join codes, gamified pre-/during-/post-event challenges, a leaderboard, experiential prizes and a “Tuck Shop” for rewards. Results: 140 of 250 attendees participated (average 17 challenges completed), 24 referrals, 41 post-event surveys, and 75% of respondents saying the hub added value—along with actionable feedback on timing, interactivity and room integration for future events.

Advocamp