Case Study: Marketo achieves 538 net-new reviews and #1 rankings on G2 Crowd & TrustRadius with Influitive

Marketo - Customer Case Study

Marketo, a leading marketing-automation provider in a crowded B2B software market, needed to boost the quantity and credibility of its online reviews—especially in the Enterprise segment. The company set a target of 50 reviews per quarter to strengthen sales and competitive positioning.

Using its advocate program Purple Select, Marketo incentivized customers at events and online—running a hoodie contest at The Marketing Nation Summit and extending the promotion to seven roadshows and Dreamforce, plus gamified experiences like Marketo Jeopardy and Purple Palooza that rewarded reviews, referrals, and community engagement. The campaign generated 538 net-new reviews (G2 Crowd 340, TrustRadius 145, Software Advice 28, AppExchange 25), earned #1 rankings on G2 Crowd (Enterprise) and TrustRadius (Mid-Market & Enterprise), and was named “Most Reviewed in 2015” on G2 Crowd.

Marketo

Danielle Camara

Senior Manager, Customer Marketing