Marketo, an Adobe Company, provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth.

Case Studies

Showing 41 Success Stories about Software and Services used by Marketo

Marketo achieves rapid, cost‑effective embedded analytics with Hitachi Vantara (Pentaho)

How Alexa Helped Attendees Stay Informed and Caffeinated

Marketo achieves improved project visibility and scalable delivery with Planview AdaptiveWork

Marketo achieves scalable, automated expense management and faster reimbursements with Nexonia

Marketo sees 10x higher conversion rate with Google Analytics

Marketo achieves rapid, actionable employee engagement insights with Glint

Marketo achieves real-time visibility and improved support performance with Geckoboard

Marketo achieves GDPR readiness and privacy automation with OneTrust

Marketo - Customer Case Study

Marketo achieves 34% higher conversions and faster lead qualification with ReachForce SmartForms

Marketo achieves easy-to-monitor dashboards and trial-to-MRR insights with Klipfolio

Marketo improves lead quality and maintains 93% customer satisfaction with Hootsuite

Marketo Saves 250 Hours/Month Using Alteryx

Marketo - Customer Case Study

Marketo achieves 538 net-new reviews and #1 rankings on G2 Crowd & TrustRadius with Influitive

Marketo achieves 20% growth in new advocates and $10M influenced pipeline with Influitive

Marketo achieves 20% YoY advocate growth and $10M influenced pipeline with Influitive

Marketo drives authentic conference buzz and boosts booth traffic with Influitive's AdvocateHub

Marketo achieves revenue growth and faster sales cycles with Madison Logic's ActivateABM

Marketo Delivers Analytics with Pentaho

Marketo Delivers Zero-Maintenance Data Integration Solutions with Etlworks

Localizing Marketo campaigns at the speed of NOW

Marketo achieves faster, smoother contract closings with Adobe Acrobat Sign

Marketo achieves data-driven lead scoring and faster sales conversions with Datanyze

Marketo achieves automated billing and subscription visibility with Boomi

Marketo achieves 28% reduction in case-related calls and improved customer experience with Genesys Premier Edition VCC

Marketo achieves scalable, cost-effective pipeline growth with Captora

Marketo achieves customer retention and account growth with InsideView

Marketo achieves record-breaking virtual launch and 1,824 new leads with ON24 Virtual Show

Marketo - Customer Case Study

Cloudwords Puts Marketo In Control of Its Global Websites

Open Source Analytics Offer Cost - Effective Choice for Marketing Automation Leader

Marketo achieves 10X higher conversion rate with Google Analytics Solutions

Marketo achieves 95%+ retention and scales advocate engagement with Influitive's AdvocateHub

Marketo achieves 34% conversion lift and 23% sales productivity gain with ReachForce SmartForms

Marketo achieves 8x webinar registrations and near‑instant lead follow‑up with ReadyTalk

Marketo achieves 19% higher gross margins and 20% faster application performance with Equinix data centers

Marketing Automation: Making Marketo Work at the Highest Scale Imaginable

Marketo - Customer Case Study

Marketo - Customer Case Study

Marketo - Customer Case Study

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