Case Study: Marketo achieves automated billing and subscription visibility with Boomi

Marketo - Customer Case Study

Marketo, a fast‑growing SaaS company, needed a scalable billing and financial process to keep pace with rapid customer growth. They adopted Zuora Z‑Billing for flexible licensing and accurate invoicing but faced a challenge: avoid dual data entry by automating data flow between Salesforce and their on‑premises QuickBooks system.

By leveraging Boomi through Zuora’s partnership, Marketo used Boomi AtomSphere’s pre‑built Z‑Billing and QuickBooks connectors to quickly automate billing and month‑end close for 200+ subscription customers without tying up internal IT. The integration delivered faster implementation, reduced manual work, and improved visibility into subscription metrics—MRR, renewals, invoices and payments.

Marketo