Case Study: Marketo Achieves 69% Larger Opportunities with Obility

Marketo boosts opportunity size by 69% with Obility

Marketo approached Obility to improve its paid media strategy, which was focused on generating high lead volume rather than quality opportunities. Their challenge was that PPC campaigns across platforms were not optimized for driving actual sales pipeline, as leads were not being tracked to the opportunity stage.

Obility implemented a solution using Paid Search and Paid Social services. They tracked opportunities back to individual campaigns, identified and paused inefficient ones, and shifted budgets to campaigns with the highest pipeline-to-cost ratios. This optimization resulted in a 69% increase in opportunity size within a year, along with major improvements in pipeline cost efficiency across Facebook, LinkedIn, and Google Ads.

Marketo