Case Study: Marketo achieves rapid, actionable employee engagement insights with Glint

Marketo - Customer Case Study

Marketo, a fast‑growing provider of digital marketing software serving thousands of customers worldwide, needed to meet a board‑level goal to measure employee engagement. Previous survey tools were slow, administratively heavy and lacked real‑time reporting or manager dashboards, so HR required a lightweight, frequent pulse solution that could scale with rapid hiring and deliver actionable, granular insights.

By implementing Glint, Marketo launched quick, mobile‑friendly quarterly pulses and manager dashboards that made it easy to drill into employee segments and receive alerts. The result: rapid implementation, meaningful insights into new and long‑tenured employees, discovery of a work–life balance issue in a specific group with targeted response plans, and a broader rollout that empowers managers to act on engagement data while maintaining confidentiality.

Marketo

Joan Burke

SVP, Human Resources, Marketo