Case Study: Marketo drives authentic conference buzz and boosts booth traffic with Influitive's AdvocateHub

Boosting Conference Engagement With Advocate Marketing

Influitive needed to stand out at the crowded Marketo Marketing Nation Summit and drive qualified booth traffic and partner visibility amid a flood of #MTKGNATION14 noise. The challenge was to generate authentic attendee conversation, promote partner content, interact with prospects, and capture measurable results rather than just superficial social shares.

They launched a Customer Engagement Zone AdvocateHub—using gamified challenges, leaderboards, prize-driven competition, segmented onboarding and the Maven mobile app—to recruit and mobilize advocates before and during the event. The program delivered 640 visits and 76 active advocates, put Influitive’s product in the hands of roughly 150 attendees, earned 100% positive participant feedback, increased sponsor visibility, drove higher-quality booth traffic and pre-qualified leads.

Marketo