Case Study: Marketo achieves 19% higher gross margins and 20% faster application performance with Equinix data centers

Marketo - Customer Case Study

Marketo, a leading marketing‑automation SaaS provider serving about 3,000 companies and running the LaunchPoint partner ecosystem, outgrew its managed hosting model as it began processing billions of marketing interactions monthly. The hosted environment was inflexible, costly and couldn’t provide the multi‑site redundancy and data‑residency options Marketo needed to scale and support new services without adding expense.

Marketo moved its SaaS infrastructure into two Equinix data centers (SV5 and DC11), gaining greater operational control, global interconnection and on‑site support. The migration improved end‑user performance by more than 20%, cut multi‑petabyte transfer times from days to a single day, and helped lift gross margins on subscriptions and services by 19% (from 67.5% to 80.5%), while positioning the company for easier global expansion across Equinix’s 40 markets.

Marketo

Nick Bonfiglio

VP Operations