Case Study: Marketo achieves faster, smoother contract closings with Adobe Acrobat Sign

Marketo - Customer Case Study

Marketo, a provider of marketing automation and sales effectiveness software, struggled with a fragmented, manual contract process: sales reps emailed quotes, used multiple fax/efax channels, and tracked signed agreements manually, with integration to Salesforce handled by hand. These disparate processes made tracking proposals difficult and led to an average one-week turnaround to get contracts signed.

Marketo implemented Adobe EchoSign integrated with Salesforce, deployed in under a day with no formal training required. The solution centralized stored agreements and real-time status visibility in Salesforce, cut redlining on custom contracts by 50–75%, reduced average contract turnaround to two days (with one recorded at five minutes), and streamlined post-sale operations, reporting, onboarding and renewals.

Marketo

Bill Binch

Vice President, Sales and Customer Succes