Case Study: Marketo achieves 10X higher conversion rate with Google Analytics Solutions

Marketo Sees 10X Higher Conversion Rate Vs. Traditional Display Remarketing With Google Analytics

Marketo, a leading marketing automation provider for thousands of B2B and B2C customers, needed a flexible way to combine external data with on‑site behavior to reengage prospects at each stage of the funnel and get full visibility across channels.

Marketo passed Real‑Time Personalization data into Google Analytics as events, built segmented remarketing lists, and used Analytics’ AdWords integration to serve personalized ads. The strategy produced a 10× higher conversion rate versus traditional display, a 117% increase in qualified leads, 200% more B2C conversions, 150% more enterprise conversions and significant growth in multi‑touch opportunities.

Marketo

Heidi Bullock

VP of demand generation