Case Study: Marketo improves lead quality and maintains 93% customer satisfaction with Hootsuite

Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction

Marketo, a leading provider of cloud-based marketing automation, faced the challenge of breaking down internal silos and gaining clear visibility into the value of social media across marketing, sales, and support. Without effective listening, targeting, and publishing tools, social channels were a blind spot that limited lead quality, campaign insights, and customer service responsiveness.

By adopting Hootsuite Enterprise and integrating it with Salesforce, Marketo targeted prospects on Twitter, mapped content to the right audiences, and tied social interactions directly to CRM workflows. The approach shortened the lead cycle, improved lead attribution and support efficiency (including creating cases from social messages), and helped the company achieve a 93% customer satisfaction rate while growing social-driven revenue.

Marketo

Sanjay Dholakia

Chief Marketing Officer