Case Study: Marketo achieves record-breaking virtual launch and 1,824 new leads with ON24 Virtual Show

Marketo - Customer Case Study

Marketo, a leading cloud-based marketing automation provider, needed an efficient, low-cost way to launch its new LaunchPoint ecosystem, engage partners, reactivate dormant prospects and generate trackable leads. The challenge was to reach thousands of targeted marketers, deliver valuable content, and measure ROI while keeping expenses modest.

Working with ON24’s Virtual Show, Marketo produced the “Good to Great” virtual event with 60+ partners, multi-track content and extensive outbound promotion. The campaign drove 10,150 registrations and 3,126 attendees, produced 6,300 webcast views and 6,600 document downloads, and added 1,824 new leads; sponsorships covered most costs and the program was executed quickly with high participant engagement.

Marketo

Jon Miller

CEO of Engagio and Co-Founder