Case Study: Marketo achieves 10x higher conversion rates with Google Marketing Platform

Marketo sees 10x higher conversion rate with Google Analytics

Marketo, a leading marketing automation software company, wanted a more flexible way to combine external data with website behavior to re-engage potential customers throughout the funnel and drive more lead-form completions. To improve customer engagement and gain visibility across its marketing channels, Marketo turned to Google Marketing Platform, using Google Analytics along with its Real-Time Personalization product.

Google Marketing Platform helped Marketo connect Real-Time Personalization to Google Analytics, build segmented audiences, and push personalized remarketing lists into Google Ads. This enabled more relevant ads across third-party sites and delivered strong results, including a 10x higher conversion rate than traditional display marketing, a 117% year-over-year increase in qualified leads, a 200% increase in B2C conversions, and a 150% increase in B2B conversions.

Marketo

Heidi Bullock

VP of demand generation