LinkedIn
Youtube
X
Visit Website
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
Google Marketing Platform B2B Case Studies & Customer Successes
Case Studies
Showing 67 Google Marketing Platform Customer Success Stories
Luxury marketplace 1stdibs reaches new heights with Google Analytics 360
1stdibs
Adam Karp
Chief Marketing Officer
AccuWeather delivers enhanced value to advertisers with Google Analytics 360
AccuWeather
Steve Mummey
Director of Ad Strategy & Audience Development
Fetch and AEG Presents boost efficiency with structured information files
AEG Presents
Matt Ferrel
Head of Media
Data Studio helps Retail Business Services automate faster and smarter insights
Ahold Delhaize
Justin Baynton
Manager of Digital Analytics and Search, Retail Business Services
AIDA Cruises speeds ahead with scaled insights and efficiencies from Google Marketing Platform
AIDA Cruises
Marc Schwinzer
Web Analyst
At airBaltic, evidence-based marketing takes flight with Google Data Studio
airBaltic
Maris Rudens
Head of Digital Marketing
Airbnb improves vendor data collection and speeds up tag deployment with Google Tag Manager
Airbnb
Mona Gandhi
Software Engineer
Cancer.org donations rise 5.4% with help from Google Analytics
American Cancer Society
Ashleigh Bunn
Director of Digital Analytics
APMEX doubles new user revenue with Google Optimize 360
APMEX, Inc.
Andrew Duffle
Director
Audi’s dynamic creative ads reinforce car customization possibilities
Audi AG
Jason Lusty
Head of Marketing Germany
Avon boosts mobile ad engagement with Google Marketing Platform's Display & Video 360
Avon
Avvo improves ad pricing and product decisions with Google Marketing Platform
Avvo
Sendi Widjaja
Co-Founder and Chief Technology Officer
AWE helps Algeco boost qualified leads and revenue with Google Marketing Platform
AWE
Alexandre Garnier
CEO
BookIt.com achieves 20% revenue growth and 30% net-new traffic with Google Marketing Platform
BookIt.com
Jesse Henson
Vice President of Marketing
BT boosts sales and cuts CPA with Google Marketing Platform
BT
Alison Thorburn
Head of Digital DR Media
Philippines’ Cebu Pacific Air reaches international travelers with more personalized ads
Cebu Pacific Air
Candice Iyog
Vice President Marketing and Distribution
Česká spořitelna boosts conversions and saves meeting time with Google Marketing Platform
Ceska Sporitelna
David Vopelka
Digital Marketing Manager
Columbus boosts conversions and cuts CPA with Google Marketing Platform Search Ads 360 Smart Bidding
Columbus
Maud Durieu
Business Director
Domino’s achieves a 6% monthly revenue boost with Google Marketing Platform
Domino’s
Nick Dutch
Head of Digital
Dune London achieves 72% Shopping revenue growth with Google Marketing Platform
Dune London
Mark Blenkinsop
Head of Performance Marketing
Google Marketing Platform boosts conversions by 423% for eFinancial Careers
eFinancialCareers
Céline Versavaud-Collet
Global Senior Marketing Manager
Eurobank boosts mobile app adoption with Google Analytics 360 and Google Optimize 360
Eurobank
Elpidoforos Papanikolopoulos
Head of Digital Analytics & Performance
Ford achieves higher mobile native ad CTR with Google Marketing Platform’s Display & Video 360
Ford
Google Data Studio makes reporting a breeze for Genesys
Genesys
Patrick Cruz
Senior Web Engineer
GoPro streamlines tag management and boosts marketing agility with Google Marketing Platform’s Tag Manager 360
GoPro
Lee Topar
Director of Online Marketing
IKEA boosts ad spend ROI with Google Marketing Platform
IKEA
Tania Douglas
Media Manager
Thon Hotels boosts revenue 147% with Google Marketing Platform and iProspect
iProspect
Martine Østvold
Performance Marketing Specialist
Jellyfish boosts agency efficiency with Google Search Ads 360
Jellyfish
Daniel Wilkinson
Global Head of Paid Media
Jobs2Careers doubles conversions with Google Tag Manager
Jobs2Careers
Jack Chang
chief SEO analyst
L'Oréal Paris boosts brand engagement with Google Display & Video 360
L'Oréal Paris
Massimo Bellato
Head of Digital Marketing
Le Petit Marseillais boosts relevant traffic and time on site with Google Marketing Platform
Le Petit Marseillais
Pascal Le Clainche
Digital Marketing Director
Lotte Hotel boosts booking rates by 49% with Google Optimize
Lotte Hotels and Resorts
Andrew Kang
Managing Director of the Marketing Division
Mango improves mobile conversion and revenue with Google Marketing Platform
Mango
Marketo achieves 10x higher conversion rates with Google Marketing Platform
Marketo
Heidi Bullock
VP of demand generation
Matalan achieves a 28% lift in conversion rates with Google Marketing Platform
Matalan
Lee Pinnington
Multi-Channel Marketing Director
Mercado Libre boosts audience precision and revenue with Google Marketing Platform
Mercado Libre
MightyHive achieves 7.5 million impressions with Google Marketing Platform
MightyHive
Pete Kim
CEO
Moncler achieves 72% revenue growth with Google Marketing Platform
Moncler
Roberto Eggs
Chief Marketing and Operating Officer
Mondelez International boosts brand awareness with Google Marketing Platform
Mondelez International
Anjali Krishnan
Media Head
Mumzworld achieves 300% ROAS with Google Marketing Platform
Mumzworld
Mona Ataya
CEO and Founder
Nissan achieves more qualified leads with Google Marketing Platform
Nissan
Philipp Müller
National Marketing Communications Manager
Novartis improves global website analytics and customer experience with Google Marketing Platform
Novartis
Angela Grammatas
Digital Analytics Manager, Novartis
Panasonic achieves 30% higher ROAS with Google Marketing Platform
Panasonic
Pegasus Airlines boosts Flex sales by 22% with Google Marketing Platform
Pegasus Airlines
Emre Güney
Head of Digital Growth
Progressive improves mobile app performance with Google Marketing Platform
Progressive
Kaitlin Marvin
Digital Analytics Architect
Qantas boosts CTR and conversions with Google Marketing Platform's Display & Video 360
Qantas
Gerrit Walters
Head of Marketing
Rail Europe achieves 20% faster page load speed with Google Marketing Platform
Rail Europe
Lothaire Ruellan
Director of Online Marketing
Reebonz achieves 55.4% higher ROAS with Google Marketing Platform
Reebonz
Benjamin Han
Co-Founder
Reprise achieves a major productivity boost with Google Marketing Platform
Reprise
Graham Wilkinson
SVP, Global Head of Product
Rituals Boosts Sales by 85% with Google Marketing Platform
Rituals
Mattanja de Vries
Display Advertising Specialist
Scotiabank improves acquisition efficiency with Google Marketing Platform
Scotiabank
Matthew Bennett
Director of Digital Acquisition Marketing
Scotiabank boosts mobile conversions with Google Marketing Platform
Scotiabank
Sam Vandermark
SEM Manager
Shueisha achieves real-time content insights and faster reporting with Google Marketing Platform
Shueisha
Shuhei Hosono
Editor-in-chief
Sigma Sport achieves 28% higher revenue with Google Marketing Platform
Sigma Sport
Nik Hill
Head of Digital
Skyscanner achieves deeper insights and faster analysis with Google Marketing Platform and BigQuery
Skyscanner
Mark Shilton
Principal Analyst
Spotify increases premium subscriptions with Google Marketing Platform
Spotify
Joost de Schepper
Head of Conversion Optimization
Sprint achieves 39% more web conversions with Google Marketing Platform
Sprint
Rob Roy
Chief Digital Officer
STA Travel understands digital’s impact on offline sales with Google Marketing Platform
STA Travel
TalkTalk boosts campaign performance with Google Marketing Platform
TalkTalk
Andrew Morris
Senior Analyst
Telia Norway increases mobile sales with Google Marketing Platform
Telia Norway
Simen Petersen
Digital Business Developer & Project Lead
The Motley Fool increases order page conversion rate by 26% with Google Optimize 360 from Google Marketing Platform
The Motley Fool
Laura Cavanaugh
Data Analytics Manager
Transavia achieves 77% lower mobile bounce rate with Google Marketing Platform
Transavia
Vanja Mlaco
Direct Sales
Travel Money Oz re-engages customers with help from Google Analytics 360 and Salesforce Marketing Cloud
Travel Money Oz
Clinton Hearne
Head of Marketing
UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences
UNICEF
Tobes Kelly
Director of Digital Revenue
Walks of Italy boosts revenue and ROI with Google Marketing Platform
Walks of Italy
Roisin O’Sullivan
Marketing Director
Wyndham Vacation Rentals boosts website engagement by 30% with Google Marketing Platform
Wyndham Vacation Rentals
Nadir Ali
Director of eCommerce Analytics
Zoopla achieves more leads and higher ad performance with Google Marketing Platform
Zoopla
No matching case studies
