Google Marketing Platform

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

Case Studies

Showing 68 Google Marketing Platform Customer Success Stories

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Luxury marketplace 1stdibs reaches new heights with Google Analytics 360

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AccuWeather delivers enhanced value to advertisers with Google Analytics 360

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Fetch and AEG Presents boost efficiency with structured information files

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Data Studio helps Retail Business Services automate faster and smarter insights

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AIDA Cruises speeds ahead with scaled insights and efficiencies from Google Marketing Platform

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At airBaltic, evidence-based marketing takes flight with Google Data Studio

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Airbnb improves vendor data collection to 90% with Google Tag Manager

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Cancer.org donations rise 5.4% with help from Google Analytics

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APMEX doubles new user revenue with Google Optimize 360

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Audi’s dynamic creative ads reinforce car customization possibilities

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Avon paints a pretty picture with native ad engagement from Google Display & Video 360

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Google Analytics 360 empowers Avvo to make better product decisions

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Google Data Studio builds better leads for French modular space company

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BookIt moves new users through the funnel with insights-driven creative

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Google Analytics 360 informs BT’s Display & Video 360 media buys

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Philippines’ Cebu Pacific Air reaches international travelers with more personalized ads

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A traditional bank goes digital with Google Data Studio

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Columbus efficiently boosts conversions with a Search Ads 360 Smart Bidding strategy

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Google Marketing Platform increases Domino’s monthly revenue by 6%

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Dune London teamed up with NMPi to boost its Google Shopping revenue by 72%

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Google Marketing Platform boosts conversions by 423% for eFinancial Careers

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Eurobank boosts mobile app adoption with Google Analytics 360 and Google Optimize 360

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Ford Brazil wins with Google Display & Video 360 native ads on mobile

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Google Data Studio makes reporting a breeze for Genesys

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With Google Tag Manager 360, GoPro discovers freedom and adventure in marketing

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IKEA boosts ad spend ROI through Google Search Ads 360

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iProspect boosts Thon Hotels' revenue 147% with Google Search Ads 360

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Jellyfish increases agency efficiency with Google Search Ads 360

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Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager

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L’Oréal Paris puts a fresh face forward with Google Display & Video 360

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IPG Mediabrands improves time spent on Le Petit Marseillais website

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Lotte Hotel boosts booking rates by 49% with Google Optimize

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Lucky Brand creates an insights-driven culture with Data Studio

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Mango dresses up Its mobile results with Google Optimize 360

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Marketo sees 10x higher conversion rate with Google Analytics

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Google Analytics 360 helps Matalan lift conversion rates by 28%

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MercadoLibre delivers audience precision in programmatic guaranteed deals

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MightyHive leads the way with audio ads testing

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Moncler hits 72% rise in revenue with Google Marketing Platform’s full stack digital marketing solution

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Mondelez India captures cricket moments with data-driven creative

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Mumzworld reaches a 300% return on ad spend with Google Analytics

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OMD revs up high-value traffic for Nissan with Google Display & Video 360

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Using Google Marketing Platform, Novartis customer experience is the picture of health on a global scale

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Panasonic improves return on ad spend by 30% with Google Analytics 360

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At Pegasus Airlines, Flex sales soar 22% with Google Optimize 360

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How Google Analytics 360 helped improve Progressive’s mobile performance

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Australia’s Qantas uses Display & Video 360 to reach frequent flyers with relevant ads

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Rail Europe accelerates page load speed by 20%

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Luxury retailer Reebonz reaches fashion savvy shoppers with Google Marketing Platform

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Reprise achieves big productivity boost with Google Data Studio

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Rituals Boosts Sales by 85% with Google Marketing Platform

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Scotiabank makes a winning investment with Google Display & Video 360

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Scotiabank boosts mobile conversions with Google Search Ads 360

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Shueisha creates insights-driven content with Google Data Studio

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Sigma Sport spins up 28% higher revenue with Google Optimize 360

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Google Analytics 360 and BigQuery improve efficiency and insights for Skyscanner

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Spotify uses Google Optimize 360 to increase premium subscriptions

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Sprint increases online conversions by 39% with Google Marketing Platform

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Google Analytics 360 helps STA Travel weigh digital’s effect on offline sales

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Google Analytics 360 boosts campaign and content marketing performance for TalkTalk

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Telia Norway increases mobile sales with Google Optimize

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The Motley Fool increases order page conversion rate by 26% with Google Optimize 360

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With Google Optimize 360, Transavia cuts mobile homepage bounce rate by 77%

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Travel Money Oz re-engages customers with help from Google Analytics 360 and Salesforce Marketing Cloud

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UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

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Walks of Italy boosts revenue and ROI with data-driven attribution and automated bidding

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Google Analytics 360 boosts Wyndham Vacation Rentals website engagement by 30%

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Zoopla increases leads with Google Search Ads 360

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