Case Study: Nissan achieves more qualified leads with Google Marketing Platform

OMD revs up high-value traffic for Nissan with Google Display & Video 360

Nissan worked with Google Marketing Platform and OMD to generate more qualified website visits and leads from its digital advertising. The team wanted to compare automated bidding against manual bidding for display and video campaigns to see which approach would better drive high-intent traffic to Nissan’s website.

Using Google Marketing Platform’s Display & Video 360 automated bidding, Nissan and OMD ran A/B tests against manual bidding while maintaining strong placement, brand safety, and deal controls. The results were a 14% decrease in cost per click, a 67% increase in conversion rate, and a 33% decrease in cost per qualified visit, showing that Google Marketing Platform helped improve efficiency and overall campaign performance.

Nissan

Philipp Müller

National Marketing Communications Manager