Case Study: Avon boosts mobile ad engagement with Google Marketing Platform's Display & Video 360

Avon paints a pretty picture with native ad engagement from Google Display & Video 360

Avon, the global cosmetics company, wanted to strengthen its online presence as it shifted toward ecommerce and reach mobile-first women in Brazil for a Black Friday promotion. To do this, Avon worked with Google Marketing Platform using Display & Video 360, aiming to complement standard display advertising with a more innovative, less disruptive ad format.

Google Marketing Platform implemented native ads in Display & Video 360 across mobile web, mobile apps, and desktop, using Google and third-party audience segments. The campaign delivered strong performance, including a 434% higher clickthrough rate, 88% lower cost per click, and 37% lower CPM versus standard display ads, leading Avon to incorporate native advertising into its ongoing digital strategy.

Avon