Case Study: Mumzworld achieves 300% ROAS with Google Marketing Platform

Mumzworld reaches a 300% return on ad spend with Google Analytics

Mumzworld, the online baby and children’s retailer, needed better insight into ROI, ad spend efficiency, and inventory availability across its digital channels. Working with Google Marketing Platform and partner InfoTrust, the company used Google Analytics Enhanced Ecommerce to better understand shopping behavior, product performance, and out-of-stock issues.

Google Marketing Platform helped Mumzworld implement Enhanced Ecommerce dashboards, custom metrics, and cost integration from non-Google channels to optimize campaigns by ROAS and profit. The results included a 300% return on ad spend, an 11% increase in ecommerce conversion rate, 128% revenue growth in remarketing campaigns, and a 48-hour turnaround on restocking inventory.

Mumzworld

Mona Ataya

CEO and Founder