Case Study: Progressive improves mobile app performance with Google Marketing Platform

How Google Analytics 360 helped improve Progressive’s mobile performance

Progressive, a leading insurance carrier, wanted to improve its mobile app experience so it could better acquire new customers and increase loyalty. To understand customer behavior across devices and operating systems, it turned to Google Marketing Platform products including Google Analytics 360 and Google Tag Manager 360.

Using Google Marketing Platform, Progressive analyzed mobile usage patterns, crash data, and login behavior through Analytics 360, BigQuery, and custom funnels. This helped the company reduce mobile testing time by 20%, identify and fix crash issues faster, and redesign the login flow to improve successful logins by 30%.

Progressive

Kaitlin Marvin

Digital Analytics Architect