Case Study: BookIt.com achieves 20% revenue growth and 30% net-new traffic with Google Marketing Platform

BookIt moves new users through the funnel with insights-driven creative

BookIt.com, an online travel company specializing in inclusive vacations to the Caribbean and Mexico, wanted to grow by reaching new customers who had not booked on the site before. Working with Google Marketing Platform and the Google Analytics 360 and Display & Video 360 products, BookIt aimed to drive top-of-funnel traffic while maintaining or improving ROI across the full funnel.

Google Marketing Platform helped BookIt and DELVE use Analytics 360 insights to build audience personas, create custom segments, and deliver tailored messaging and creative across campaigns. The result was a more relevant, insights-driven approach that generated 30% net-new traffic and increased revenue by more than 20%.

BookIt.com

Jesse Henson

Vice President of Marketing