Case Study: Jobs2Careers doubles conversions with Google Tag Manager

Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager

Jobs2Careers, a rapidly growing job search engine, needed a better way to manage tags for its Google Ads search campaigns. Its manual tagging process was time-consuming and created bottlenecks between marketing and engineering, slowing down campaign updates and limiting productivity. Google Marketing Platform’s Google Tag Manager was used to help solve this challenge.

With Google Marketing Platform’s Google Tag Manager, Jobs2Careers created universal tags, customized templates, and event-driven rules to streamline campaign updates and give marketing more autonomy. The result was a more efficient workflow across teams and a measurable lift in performance, including a 2x increase in conversion rates in a lead-generation test, rising from 5.6% to 10.3%.

Jobs2Careers

Jack Chang

chief SEO analyst