Case Study: Jellyfish boosts agency efficiency with Google Search Ads 360

Jellyfish increases agency efficiency with Google Search Ads 360

Jellyfish, an agency working with Google Marketing Platform and specifically Search Ads 360, needed to reduce the time its teams spent gathering insights, monitoring campaign performance, and troubleshooting errors. The challenge was to free up more capacity for optimization, strategy, and innovation across client accounts.

Google Marketing Platform helped Jellyfish build a standardized set of over 200 Search Ads 360 rules to monitor campaigns, trigger alerts, and automate actions when issues arose. As a result, Jellyfish boosted staff efficiency by 26%, increased time for optimization and innovation by 12%, and cut campaign monitoring time by 10%.

Jellyfish

Daniel Wilkinson

Global Head of Paid Media