Case Study: Panasonic achieves 30% higher ROAS with Google Marketing Platform

Panasonic improves return on ad spend by 30% with Google Analytics 360

Panasonic, the Japanese electronics giant, needed a better way to unify and analyze digital advertising performance across products and divisions as it shifted from a product-centric to a customer-centric approach. Using Google Marketing Platform’s Google Analytics 360, Panasonic Japan sought a single interface to understand audience engagement, compare campaigns, and identify the right customers at the right moments.

Google Marketing Platform helped Panasonic build a consolidated analytics and remarketing strategy with Google Analytics 360 integrated across Google Ads, Display & Video 360, Campaign Manager, and Search Ads 360. The result was a 30% improvement in return on ad spend, up to 300% higher clickthrough rates on some campaigns, and a 50% reduction in bounce rate, while saving 30% on ad spend through more dynamic budget allocation.

Panasonic