Case Study: Sprint achieves 39% more web conversions with Google Marketing Platform

Sprint increases online conversions by 39% with Google Marketing Platform

Sprint, the fourth-largest network operator in the United States, needed a better way to reach Boost Mobile customers with relevant digital messaging across the funnel. Using Google Marketing Platform, including Google Analytics 360, Sprint wanted to move beyond last-click measurement and understand how upper-, mid-, and lower-funnel touchpoints contributed to online conversions.

Google Marketing Platform helped Sprint implement data-driven attribution in Analytics 360 and use Display & Video 360 audiences to target in-market prepaid shoppers with more relevant campaigns. The result was a 39% increase in web conversions year over year at the same media spend, a 60% decrease in CPA for lower-funnel Boost Mobile campaigns, and a more standardized process for optimizing media investment.

Sprint

Rob Roy

Chief Digital Officer