Case Study: Rail Europe achieves 20% faster page load speed with Google Marketing Platform

Rail Europe accelerates page load speed by 20%

Rail Europe, the largest distributor of European rail products in North America, needed a better way to manage tags across up to 20 websites serving multiple markets and languages. The company was spending too much IT time on manual tagging, dealing with inconsistent implementations, stray tags, and delayed campaign measurement, which hurt both efficiency and visibility.

Using Google Marketing Platform’s Tag Manager, Rail Europe centralized tag deployment through a single interface and used the data layer to share custom information across marketing and analytics tools. Google Marketing Platform helped cut page load times by 20%, improve tagging consistency across all sites, and let the marketing team launch and update tags in minutes instead of waiting weeks or months.

Rail Europe

Lothaire Ruellan

Director of Online Marketing