Case Study: Reprise achieves a major productivity boost with Google Marketing Platform

Reprise achieves big productivity boost with Google Data Studio

Reprise, a digital agency in the IPG Mediabrands family, wanted to save employees time and boost productivity across its global organization. The team found that marketers were spending too much time manually entering, building, and reorganizing data in spreadsheets, which slowed reporting and reduced time for analysis and insights. To solve this, Reprise turned to Google Marketing Platform’s Google Data Studio.

Google Marketing Platform helped Reprise connect data from Google Analytics, Google Ads, and Display & Video 360 into automated dashboards and report templates that could be shared across regions and verticals. After implementing more than 100 dashboards, Reprise estimated it saved nearly 8,000 work hours per year, allowing teams to focus on higher-value work such as strategy, testing, and actionable insights.

Reprise

Graham Wilkinson

SVP, Global Head of Product