Case Study: Telia Norway increases mobile sales with Google Marketing Platform

Telia Norway increases mobile sales with Google Optimize

Telia Norway, one of the country’s largest telecommunications companies, wanted to increase mobile sales on its website and needed a better way to understand which page elements and messaging would drive the strongest results. With help from Google Marketing Platform, the company used Google Optimize to improve its mobile sales page and test different variations of layout and content.

Google Marketing Platform implemented Google Optimize so Telia Norway could experiment with page designs and identify the best-performing version for customers. The testing led to a 14% increase in mobile sales, delivering a clear measurable uplift for the business.

Telia Norway

Simen Petersen

Digital Business Developer & Project Lead