Case Study: The Motley Fool increases order page conversion rate by 26% with Google Optimize 360 from Google Marketing Platform

The Motley Fool increases order page conversion rate by 26% with Google Optimize 360

The Motley Fool, a financial media and investing services company, wanted to improve conversions on its newsletter order page, a key step in turning visitors into paid subscribers. Using Google Marketing Platform’s Google Analytics 360, the team identified a weak point in the funnel where many email-driven sessions were not resulting in orders.

To address this, Google Marketing Platform’s Google Optimize 360 was used to test new order page variants against the original page, leveraging existing Analytics 360 goals for newsletter subscriptions. The result was a 26% increase in conversion rate after a 33-day test, while experiment setup time dropped to under 10 minutes, saving significant time and resources.

The Motley Fool

Laura Cavanaugh

Data Analytics Manager