Case Study: Wyndham Vacation Rentals boosts website engagement by 30% with Google Marketing Platform

Google Analytics 360 boosts Wyndham Vacation Rentals website engagement by 30%

Wyndham Vacation Rentals, a hospitality company with more than 9,000 professionally managed rental properties across 19 North American locations, needed a better way to improve its website experience and match inventory to customer demand. The company also wanted to understand how seasonality affected vacation-search lead times so it could align marketing budgets and campaigns more effectively. To address these challenges, Wyndham Vacation Rentals turned to Google Marketing Platform, including Google Analytics 360 and Google Tag Manager 360.

Using Google Marketing Platform, Wyndham implemented custom dimensions to analyze search dates, length-of-stay preferences, property attributes, and lead times without changing site code. This helped the team adjust back-end rules, improve search results, and optimize marketing timing around demand peaks. The results included higher customer satisfaction, increased conversion rates, and a 30% increase in property search clickthrough rates.

Wyndham Vacation Rentals

Nadir Ali

Director of eCommerce Analytics