Case Study: Mondelez International boosts brand awareness with Google Marketing Platform

Mondelez India captures cricket moments with data-driven creative

Mondelez International partnered with Google Marketing Platform to stand out in India’s crowded IPL advertising environment and build awareness for brands like Cadbury Dairy Milk, 5 Star, Bournvita, and Oreo. The company wanted more than a standard cricket-fan campaign, aiming instead to deliver relevant, engaging ads before, during, and after live matches using tools such as Display & Video 360 and Google Cloud Platform.

Google Marketing Platform helped Mondelez create a data-driven, multi-brand dynamic creative campaign that automatically triggered contextual ads based on live match moments and Cricbuzz score updates. The campaign saved more than 50 hours of setup time, reached over 42 million unique users, generated 2 million+ clicks with a click-through rate 3X the industry average, and delivered 246 million+ impressions.

Mondelez International

Anjali Krishnan

Media Head