Case Study: L'Oréal Paris boosts brand engagement with Google Display & Video 360

L’Oréal Paris puts a fresh face forward with Google Display & Video 360

L’Oréal Paris worked with Google Marketing Platform to launch a new range of Pure Clay masks and wanted a more precise way to maximize consumer engagement and brand awareness across digital channels. The team needed to identify the right audiences, control frequency and reach, and improve the effectiveness of its media buying.

Using Google Display & Video 360, Google Marketing Platform helped L’Oréal Paris consolidate media buying, build custom affinity audiences, and tailor creative storytelling across publishers and channels. The campaign delivered a 39% increase in view-through rate, a 37% lift in ad recall, a 13% lift in brand awareness, and a 10% reduction in bounce rate, while also cutting cost per view to half the benchmark for consumer packaged goods in Italy.

L'Oréal Paris

Massimo Bellato

Head of Digital Marketing