Case Study: Moncler achieves 72% revenue growth with Google Marketing Platform

Moncler hits 72% rise in revenue with Google Marketing Platform’s full stack digital marketing solution

Moncler, the Milan-based luxury outerwear brand, wanted a better way to measure and optimize omnichannel marketing as shoppers increasingly researched online before buying in store or online. Working with Google Marketing Platform, Moncler needed a single source of digital data, cross-device measurement, and attribution that could account for both online and offline influence across the customer journey.

Google Marketing Platform helped Moncler implement Analytics 360, Display & Video 360, and Search Ads 360 to unify measurement, build attribution models, and shift media buying toward programmatic and automated bidding. The result was a 72% year-over-year rise in e-commerce revenue from advertising and a 25% improvement in return on ad spend, along with lower CPMs, better viewability, and a 10% reduction in cost per click from search automation.

Moncler

Roberto Eggs

Chief Marketing and Operating Officer