Case Study: Matalan achieves a 28% lift in conversion rates with Google Marketing Platform

Google Analytics 360 helps Matalan lift conversion rates by 28%

Matalan, a leading UK family clothing retailer, wanted a simpler and more reliable way to measure online marketing performance across its high-traffic website. The company needed fast, actionable insights to support real-time decisions, improve site and campaign performance, and better understand customer behavior and conversions. Google Marketing Platform’s Google Analytics 360 was chosen to help meet those needs.

Google Marketing Platform implemented Google Analytics 360 alongside Campaign Manager, giving Matalan unsampled reporting, custom variables, and integrated cross-channel analysis. The solution helped Matalan uncover customer journey and attribution insights, identify merchandising opportunities, and make faster decisions across the business. As a result, Matalan achieved a 28% year-over-year lift in conversion rate, along with improved revenue and site visits.

Matalan

Lee Pinnington

Multi-Channel Marketing Director