Case Study: Česká spořitelna boosts conversions and saves meeting time with Google Marketing Platform

A traditional bank goes digital with Google Data Studio

Česká spořitelna, the largest bank in the Czech Republic, wanted a better way to turn its growing digital data into actionable insight. The bank was spending too much time manually importing information into spreadsheets and coordinating separate reporting workflows with its media agency, making it hard to get a holistic view of how online channels were driving conversions. It turned to Google Marketing Platform, specifically Google Data Studio, to streamline reporting.

With Google Marketing Platform’s Data Studio, Česká spořitelna created customizable dashboards and shared reports that gave employees and its agency a single point of reference for digital performance. The solution enabled real-time drill-downs, reduced meeting preparation time by 50%, and helped drive a 25% increase in conversions over six months, while allowing the team to optimize multiple campaigns with fewer than 10 people.

Ceska Sporitelna

David Vopelka

Digital Marketing Manager