Case Study: Le Petit Marseillais boosts relevant traffic and time on site with Google Marketing Platform

IPG Mediabrands improves time spent on Le Petit Marseillais website

Le Petit Marseillais, part of Johnson & Johnson and France’s leading body wash brand, wanted to improve the relevance of its paid search traffic and increase the time visitors spent on its website. To address this challenge, it worked with Google Marketing Platform using Search Ads 360 and Google Analytics.

Google Marketing Platform and IPG Mediabrands set up session length of more than two minutes as a conversion and applied a cost-per-action bidding strategy in Search Ads 360. The approach delivered a 19% increase in sessions longer than two minutes, a 21% decrease in cost-per-session, and a 27% increase in global conversion rate, helping Le Petit Marseillais drive more relevant traffic more efficiently.

Le Petit Marseillais

Pascal Le Clainche

Digital Marketing Director